Bicycle Importer

Jim Walker

De Rosa, Northwave and Campagnolo distributor

Action and lifestyle photoshoot for large UK bicycle and accessories importer. Shot in Lake Garda Italy, and around Mont Blanc in France. Shooting mountain biking and road cycling bikes, apparel and accessories for catalogue and websites.

LOCATION PHOTOSHOOTS

CYCLING

PHOTOGRAPHY & PRODUCTION

I -RIDE

01.

PHOTOGRAPHY

Action and sports lifestyle as well as product images.

02.

MODELS

Sourced and brought action and fashion models to the shoot, who could ride mountain and road bikes.

03.

PRODUCTION

For the Mont Blanc region shoots suggested locations, and organised shooting calendar, logistics and models.

The company changed name between productions

i-ride

For the Mont Blanc shoot, the required locations in Morzine, Les Gets, and Chamonix for the mountain biking and cols used on the Tour de France for the road cycling images.

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